Google will test a more AI-enhanced search next month

Google is set to publicly test a more deeply AI-enhanced search engine next month as it attempts to counter Bing’s increasing adoption.

Earlier this year, Microsoft enhanced its Bing search engine with OpenAI’s GPT. The release reportedly set off alarm bells at Google due to the risks it poses to its core search and advertising business.

Google has been working on its own AI-powered features for its search engine under a project codenamed Magi, according to a report...

Google unveils AI enhancements to Search and Maps

Google used an event in Paris to unveil some of the latest AI advancements to its Search and Maps products.

The last-minute event was largely seen as a response to Microsoft’s integration of OpenAI’s models into its products. Just yesterday, Microsoft held an even more impromptu event where it announced that a new version of OpenAI’s ChatGPT chatbot – based on GPT-4 – will be integrated into the Edge browser and Bing search engine.

Google was expected to make a...