Customer adoption of Amperity for paid media soars to over 50%

Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced that more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.

Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion...

2 November 2023 | Applications

Microsoft and Siemens revolutionise industry with AI-powered Copilot

Microsoft and Siemens are joining forces to usher in a new era of human-machine collaboration.

The result of the collaboration is the Siemens Industrial Copilot, a powerful AI assistant designed to enhance collaboration between humans and machines in the manufacturing sector. The tool enables rapid generation, optimisation, and debugging of complex automation code, significantly reducing simulation times from weeks to minutes.

At the core of this collaboration is the...

31 October 2023 | Applications

Biden issues executive order to ensure responsible AI development

President Biden has issued an executive order aimed at positioning the US at the forefront of AI while ensuring the technology's safe and responsible use.

The order establishes stringent standards for AI safety and security, safeguards Americans' privacy, promotes equity and civil rights, protects consumers and workers, fosters innovation and competition, and enhances American leadership on the global stage.

Key actions outlined in the order:

New standards for AI...

30 October 2023 | Artificial Intelligence

UK paper highlights AI risks ahead of global Safety Summit

The UK Government has unveiled a comprehensive paper addressing the capabilities and risks associated with frontier AI.

UK Prime Minister Rishi Sunak has spoken today on the global responsibility to confront the risks highlighted in the report and harness AI’s potential. Sunak emphasised the need for honest dialogue about the dual nature of AI: offering unprecedented opportunities, while also posing significant dangers.

“AI will bring new knowledge, new opportunities...

26 October 2023 | Artificial Intelligence

Bob Briski, DEPT®:  A dive into the future of AI-powered experiences

AI News caught up with Bob Briski, CTO of DEPT®, to discuss the intricate fusion of creativity and technology that promises a new era in digital experiences.

At the core of DEPT®'s approach is the strategic utilisation of large language models. Briski articulated the delicate balance between the 'pioneering' and 'boutique' ethos encapsulated in their tagline, "pioneering work on a global scale with a boutique culture."

While 'pioneering' and 'boutique' evokes...

25 October 2023 | Applications

Deutsche Telekom and SK Telecom partner on telco-focused LLM

SK Telecom and Deutsche Telekom have officially inked a Letter of Intent (LOI) to collaborate on developing a specialised LLM (Large Language Model) tailored for telecommunication companies.

This momentous agreement – signed in a ceremony at SK Seorin Building, Seoul – marks the culmination of discussions initiated by the Global Telco AI Alliance, a consortium launched in July 2023 by SK Telecom, Deutsche Telekom, E&, and Singtel.

This innovative partnership aims...

23 October 2023 | Companies

Enterprises struggle to address generative AI’s security implications

In a recent study, cloud-native network detection and response firm ExtraHop unveiled a concerning trend: enterprises are struggling with the security implications of employee generative AI use.

Their new research report, The Generative AI Tipping Point, sheds light on the challenges faced by organisations as generative AI technology becomes more prevalent in the workplace.

The report delves into how organisations are dealing with the use of generative AI tools,...

18 October 2023 | Artificial Intelligence

Dave Barnett, Cloudflare: Delivering speed and security in the AI era

AI News sat down with Dave Barnett, Head of SASE at Cloudflare, during Cyber Security & Cloud Expo Europe to delve into how the firm uses its cloud-native architecture to deliver speed and security in the AI era.

According to Barnett, Cloudflare’s cloud-native approach allows the company to continually innovate in the digital space. Notably, a significant portion of their services are offered to consumers for free.

“We continuously reinvent, we’re very...

13 October 2023 | Artificial Intelligence

Amperity recognised as a leader in Snowflake’s modern marketing data stack report

Amperity, the leading AI-powered customer data platform (CDP) for enterprise brands, today announced that it has been recognised as a "Customer Data Activation Leader" in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Snowflake’s data-backed report identifies the best-of-breed solutions used by Snowflake customers to show...

9 October 2023 | Enterprise

Supercharge your AI marketing strategy: Top 7 tools to automate and optimise

In today's fast-paced digital landscape, staying ahead of the competition requires more than just a traditional marketing plan. The emergence of artificial intelligence (AI) has revolutionised the way businesses approach their marketing efforts and AI technology is now a fundamental component of modern marketing, offering unparalleled insights, predictive analytics, and the ability to deliver personalised customer experiences.

How to create a digital marketing strategy with...

5 October 2023 | Applications