Apple shies from the spotlight with staff-only AI summit

Apple seems happy to stay out of the spotlight when it comes to the “AI race” going by its latest summit.

Microsoft, Google, Baidu, and others have all raced to make very public AI announcements over the past month. Apple held its own AI event earlier this month but it was a staff-only affair.

Apple’s low-key AI event was notable as being the first to be held in-person at the Steve Jobs Theatre since the pandemic began. Other than that, it wasn’t particularly...

20 February 2023 | Apple

Apple’s former ML director reportedly joins Google DeepMind

A machine learning exec who left Apple due to its return-to-office policy has reportedly joined Google DeepMind. 

Ian Goodfellow is a renowned machine learning researcher. Goodfellow invented generative adversarial networks (GANs), developed a system for Google Maps that transcribes addresses from Street View car photos, and more.

In a departure note to his team at Apple, Goodfellow cited the company’s much-criticised lack of flexibility in its work...

18 May 2022 | Apple

AR overtakes AI as the ‘most disruptive’ emerging technology

A new report from GlobalData finds that professionals now believe AR will disrupt their industry more than AI.

70 percent of the 2,341 respondents across 30 business sectors picked AR as disrupting their industry most out of a selection of seven emerging technologies: AI, cybersecurity, cloud computing, IoT, blockchain, and 5G.

Filipe Oliveira, Senior Analyst at GlobalData, commented: “This change in how people see AR will likely be long term, and not just a temporary...

28 July 2021 | Apple

Apple considers using ML to make augmented reality more useful

A patent from Apple suggests the company is considering how machine learning can make augmented reality (AR) more useful.

Most current AR applications are somewhat gimmicky, with barely a handful that have achieved any form of mass adoption. Apple’s decision to introduce LiDAR in its recent devices has given AR a boost but it’s clear that more needs to be done to make applications more useful.

A newly filed patent suggests that Apple is exploring how machine learning...

22 July 2021 | Apple

TensorFlow is now available for those shiny new ARM-based Macs

A new version of machine learning library TensorFlow has been released with optimisations for Apple’s new ARM-based Macs.

While still technically in pre-release, the Mac-optimised TensorFlow fork supports native hardware acceleration on Mac devices with M1 or Intel chips through Apple’s ML Compute framework.

The new TensorFlow release boasts of an over 10x speed improvement for common training tasks. While impressive, it has to be taken in the context that the GPU...

19 November 2020 | Apple

Apple acquires Voysis to boost Siri’s language skills

Apple has reportedly acquired Irish AI startup Voysis, with the move set to help enhance Siri’s skill at natural language understanding.

Voysis specialises in improving digital assistants inside online shopping applications wherein the software could respond more precisely to voice commands. According to the start-up, its technology could narrow product search results by processing shopping phrases like “I need a new LED TV” and “My budget is $1,000.” This AI was...

9 April 2020 | Apple

Apple buys edge AI experts Xnor.ai for a reported $200 million

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Apple has acquired Seattle-based edge AI experts Xnor.ai for a reported $200 million.

If you recognise Xnor.ai, it’s likely because the company’s technology once powered the person-detection feature on Wyze’s popular cameras. Xnor.ai abruptly cancelled their contract with Wyze back in November – and now we know why.

In layman’s terms, edge computing means the processing is done on-device. On-device computation has significant advantages when it comes to...

16 January 2020 | Apple

Google Assistant wins IQ test, but Alexa and Siri are catching up

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Google Assistant continues to lead the virtual assistant pack, but its rivals are close behind according to a new IQ study by Loup Ventures.

Loup Ventures asked each of the three main virtual assistants – Google Assistant, Alexa, and Siri – a total of 800 questions. The assistants understood almost every question, even if not all of the responses were correct/sufficient.

In terms of understanding the questions, these are the results:

Google Assistant – 100...

19 August 2019 | Amazon

Apple reportedly wants to ‘acqui-hire’ self-driving car startup Drive.ai

Apple is reportedly mulling a purchase of self-driving car startup Drive.ai in an ‘acqui-hire’ deal to grab its talent.

Drive.ai is full of skilled personnel after being founded in 2016 by a pioneering team of graduates from Stanford’s AI lab. With AI talent in short supply, it seems Apple is considering purchasing a whole company to get the skills on its side.

Apple would not get any of Drive.ai’s intellectual property as part of the deal, only the minds behind...

10 June 2019 | Apple

Apple bolsters its AI talent with Laserlike acquisition

Apple has announced the acquisition of AI company Laserlike to add to its growing roster of in-house talent.

Laserlike is known for its AI-powered app which makes it easier for users to follow news topics. Most notably, it was founded by former Google engineers.

Few people think of Apple as an AI leader. The firm’s closest rival, Google, has invested heavily in AI for many years (as much for its cloud and search businesses as mobile).

Apple is, therefore,...

14 March 2019 | Apple