marketing Archives

Supercharge your AI marketing strategy: Top 7 tools to automate and optimise

In today's fast-paced digital landscape, staying ahead of the competition requires more than just a traditional marketing plan. The emergence of artificial intelligence (AI) has revolutionised the way businesses approach their marketing efforts and AI technology is now a fundamental component of modern marketing, offering unparalleled insights, predictive analytics, and the ability to deliver personalised customer experiences.

How to create a digital marketing strategy with...

5 October 2023 | Applications

VisitDenmark brings iconic tourist attractions to life in AI-produced campaign

A new activation campaign from tourism organization VisitDenmark wants to put the land of “hygge” on the map as the antidote to bucket list tourism.

Using artificial intelligence, Mona Lisa, the Statue of Liberty, and other iconic tourist attractions come to life with a simple message: Don’t come see me - visit Denmark instead. Other than its cheeky approach, the campaign stands out by being completely written by artificial intelligence.

“Imagine that you are...

7 March 2023 | Artificial Intelligence

Informatica launches AI tool for marketers

Informatica, an enterprise cloud data management specialist, has launched the industry's only free cloud data loading, integration and ETL/ELT service - Informatica Cloud Data Integration-Free and PayGo.

The new offering targets data practitioners and non-technical users such as in marketing, sales, and revenue operations teams to build data pipelines within minutes. For example, it provides operations teams with a fast, free, and frictionless way to load, integrate and...

1 March 2023 | Artificial Intelligence

How custom algorithms will shape the future of media buying

The digital advertising industry ingests and processes millions of data signals per second, generating immense volumes of data. While the industry is hyper-focused on the cookie deprecation, the third-party cookie is actually only one marketing input, there are many other data signals, both on and offline, available to optimise media buying.

Algorithms based on artificial-intelligence (AI) can be tailored to brands’ unique goals, allowing marketers to find pockets of performance...