Customer adoption of Amperity for paid media soars to over 50%

Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced that more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.

Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion...

2 November 2023 | Applications

Twilio Segment: Transforming customer experiences with AI

AI News caught up with Hema Thanki, EMEA Senior Product Marketing Manager for Twilio Segment, to discuss how the company is using AI to transform customer engagement and personalisation.

AI is fundamentally reshaping customer engagement and personalisation by enabling businesses to deliver tailored experiences and responses to individual customer preferences on a large scale.

During our conversation, we discussed how Twilio is at the forefront of this revolution as...

26 September 2023 | Artificial Intelligence