Customer adoption of Amperity for paid media soars to over 50%

Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced that more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.

Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion...

Amperity recognised as a leader in Snowflake’s modern marketing data stack report

Amperity, the leading AI-powered customer data platform (CDP) for enterprise brands, today announced that it has been recognised as a "Customer Data Activation Leader" in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Snowflake’s data-backed report identifies the best-of-breed solutions used by Snowflake customers to show...

Shiseido Americas selects Amperity to transform its first-party data strategy

Amperity, the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands. 

As consumer shopping preferences and behaviors evolve, Shiseido Americas needed a comprehensive solution to bring together and manage multiple data sources across its various brands to...