Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion unified customer profiles each day. These are delivered to the ad platforms of Amperity customers, across a range of industries, including retail, quick-serve restaurants (QSR), consumer packaged goods (CPG), travel and hospitality, sports teams and leagues, and financial services.

Marketers and digital agencies continue to struggle to find a way to measure digital and in-store transactions to deliver highly personalized campaigns and optimize their budget spend – which is where Amperity excels. Brands using Amperity for paid media are experiencing the following results:

• 3X conversion rate using unified customer profile lookalike audiences over third-party audiences
• 85%+ match rate across major ad platforms
• 30% onboarding savings
• 5x increase in ROAS (Return on Ad Spend)
• 94% savings in data management and stitch processing
• 70%+ reduction in marketing timelines

The elimination of third-party cookies and the ever-changing data privacy laws have ushered in a new era of challenges and opportunities. The days of relying solely on legacy methods to identify, retain, and acquire customers are gone. To stay ahead of the game and ensure brands are getting the most out of their largest spend channels, it’s critical that brands tap into their first-party customer data to maximize every campaign dollar, especially in this macroeconomic climate.

“Today, we find ourselves at the epicentre of a marketing revolution. The tides have shifted and the old ways of acquiring and retaining customers are giving way to a new era of data privacy and consumer-centricity,” said Barry Padgett, CEO at Amperity. “In Q1 of next year, Google is going to disable 1% of third-party cookies and fully remove them by Q3. This poses a massive challenge for brands across the board. But within this challenge lies immense opportunity. At Amperity, we’ve taken it upon ourselves to lead the charge and help brands and agencies navigate this shift.”

To quantify the impact Amperity is having on paid media, the company commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential ROI enterprises may realize by deploying its CDP. To construct the TEI study, Forrester interviewed five Amperity customers, identifying the benefits, risks, and outcomes experienced while using the company’s customer data platform for paid media and combined the results to form a single composite organization. According to the study, the composite organization not only experienced a 505% ROI but also experienced the following benefits over three years:

• $3.4 million incremental increase in net operating revenue from effective messaging
• $3.8 million incremental increase in net operating revenue due to targeted paid media spend
• 25% increase in productivity impact of more efficient campaign preparation and execution resulting in $1.3 million savings
• $4.5 million savings in paid media spend from deduplicating customer records

Amperity has become the customer data platform of choice for leading brands across numerous industries, most recently selected by First Hawaiian Bank, Forever 21, Palace Resorts, Shiseido America, and Virgin Atlantic. These brands join longtime users of Amperity including Alaska Airlines, Brooks, DICK’s Sporting Goods, Reckitt, Seattle Sounders, SPARC Group, and Wyndham Hotels & Resorts.

To learn more about the ROI of Amperity for paid media, download the latest TEI study here.

(Editor’s note: This article is sponsored by Amperity)

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Snowflake’s data-backed report identifies the best-of-breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analysing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organisations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly-changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy-enhancing technologies, and the heightened focus marketers have on measurement to maximise campaign ROI. The ten categories include:

• Analytics & Data Capture
• Enrichment
• Identity & Activation
  • Identity & Onboarders
  • Customer Data Activation
  • Advertising Platforms
• Measurement & Attribution
• Integration & Modeling
• Business Intelligence
• AI & Machine Learning
• Privacy-Enhancing Technologies

Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

“Marketing professionals continue to expand their investment in their customer data to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake. “Amperity emerged as a leader in customer data activation because of its multi-patented approach to identifying, unifying and activating first-party online and offline data through a 360-degree view of the customer.”

Amperity was identified in Snowflake’s report as a leader in the Customer Data Activation category for data activation solutions, such as customer data platforms, customer engagement platforms, reverse ETL providers, and others, which are designed to make the activation process faster and easier. Activating data means doing something with it to derive valuable outcomes. In the case of the marketing data stack, that means taking identified and enriched audience data, creating relevant segments and audiences, and ultimately bringing it to the owned-media platforms in particular (website, email, in-app.etc) that help companies reach those individuals with the right messages.  

“We’re honoured that Snowflake has recognised Amperity as a customer data activation leader in this year’s Modern Marketing Data Stack report,” said Derek Slager, co-founder & CTO at Amperity. “Together, we enable our joint customers to comprehensively unify all of their customer data using AI. We then enable comprehensive multi-channel activation across the marketing and advertising technology ecosystems. Amperity’s modern, future-proof connectors, bring first-party data to the post-cookie ecosystem through Amperity for Paid Media.”

Click here to learn more about how Amperity and Snowflake partner to bring the modern martech stack to life.

(Editor’s note: This post is sponsored by Amperity)

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As consumer shopping preferences and behaviors evolve, Shiseido Americas needed a comprehensive solution to bring together and manage multiple data sources across its various brands to advance its marketing goals. Shiseido Americas discovered that Amperity is the only platform that brings together data from all online and offline touchpoints, including pre-purchase, point-of-sale, and post-purchase customer care to create unified customer profiles. 

“As an omnichannel retailer, we are laser-focused on understanding our customers and the channels they want to interact in, while ensuring we are delivering consistent customer experiences,” said Kristin Morseman, Senior Vice-President Americas Digital Transformation at Shiseido Americas. “With Amperity, we can unify and activate all of our customer data with the goal of creating a seamless omnichannel journey for our customers.”

Amperity’s patented, AI-powered identity resolution and unified customer profiles build a complete customer view enabling Shiseido Americas to target shoppers with affinity-based, personalised communications throughout their journey.

“The luxury beauty market is at the forefront of digital innovation, and they are finding unique ways of using data to gain a competitive edge in an omnichannel retail environment,” said Barry Padgett, CEO at Amperity. “By partnering with Amperity, Shiseido Americas now has the critical data foundation required to enable them to deliver real-time personalised customer experiences across in-store and digital worlds.”

To learn how other brands like Shiseido Americas are partnering with Amperity visit https://amperity.com/customers.

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